Pharmaceutical market surveys

Posted on | January 26, 2016 | No Comments

Pharmaceutical market is huge. It is so big, that is worth 300 billion dollars a year, and is expected to rise to 400 billion within next few years. Many of its clients can enumerate the biggest corporations on this market, such as Pfizer, Novartis and Teva. It is known for experts, that 10 largest drugs companies control over one-third of this market. It is expected, that North America, Western Europe and Japan will continue to account for a full 85% of the global pharmaceuticals market.

That is why it is so important to conduct medical marketing surveys Poland. The knowledge form those research is essential in decision making process. Managers from pharmaceutical and medical companies can use research reports, especially with benchmarks for market research operations, including budgets, staffing and structural details, to improve team management and raise market research’s internal strategic profile.

Research project

Another certainty about this market is that, more and more healthcare companies spend more on marketing process than on so important science research and development. Sometimes this is twice as much on marketing as on R&D.

In the research projects can help professional market research agency, specialized in market surveys for pharmacy Poland. Experts from such agency can help in many fields, for example: what are patients needs, how to develop advertising and information campaigns, how to expedite sales process, or what to do to improve products. In this process they may use desk research analysis, SWOT analysis, quantitative interviewing (e.g. online surveys – CAWI, telephone interviewing – CATI, computer assisted interviewing – CAPI, traditional, personal interviewing – PAPI), qualitative interviewing (e.g. depth interviews – IDI, group discussions – FGI, mystery shopping, case studies and many more).

Research methods and techniques are always match research fields and questions and, of course, target groups (e.g. doctors, dentists, pharmacists, nurses, patients, medical staff, competitors on a market). It is up to company’s representatives and healthcare market surveys Poland agency analytics, to decide what, who, when and where to study.

Information and data collected

So, in the beginning is the decisions about what to study, when, for how much money and so on. After that is the realization process, “in the field”. Thanks to the work of researchers as a company representatives you obtain information and data essential to build a better strategy for the company. Because there are thousands of healthcare decisions to make. And the success of any marketing campaign is directly dependent on effectively targeting the right decision maker at the right location. Professional team from research company help you build knowledge to maximize the effectiveness of your marketing dollars.

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